Dr. Zeliha Eser is a professor of marketing at the Faculty of Economics and Administrative Sciences, Baskent University. She is also the director of EKİN Pre -Incubation Center. She has a M.S. Degree in Hotel, Restaurant and Tourism Management from University of New Haven and PhD degree in the same field from Anadolu University in Turkey. Her research interests are marketing management, services marketing, consumer behavior, crisis marketing, brand equity, and entrepreneurship.
Dr. Eser currently teaches Marketing Management, Consumer Behavior, Services Marketing, Business Simulation Systems, Marketing Theory and Marketing Strategies. She gives consultation services to the companies. She also served as a coordinator to Baskent University’s affiliated companies. She has published several national and international articles as well as four books. She is the advisory board member of ANGIKAD (Ankara Women Entrepreneurs Associaton), TUGIAD (Turkey Young Businessmen Association), member of board of directors in SIGD (Sales and Business Development Association), and founder member of TOHUMLUK Foundation. She enjoys managing social and innovative projects, supervising for non-profit organizations, travelling, painting, and organizing creative activities.
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